It is with great pride and excitement that I introduce Project KRAZ – a dynamic new venture in the world of Fast-Moving Consumer Goods, set to launch right here in Pakistan.
With over 15 years of experience in the FMCG sector across the United States and Malaysia, I have witnessed first-hand the power of innovation, operational excellence, and deep consumer insight. Today, I bring that global perspective home to Pakistan – a market full of potential, energy, and ambition.
KRAZ represents a new standard in quality and trust. Our mission is simple: to deliver high-performance products that are built around the real needs of the Pakistani consumer, while maintaining global benchmarks in safety, sustainability, and value.
This is more than just a business venture – it is a commitment to contribute positively to Pakistan’s FMCG landscape, to create opportunities, and to offer products that elevate everyday living.
We are excited to embark on this journey with you and look forward to unveiling what KRAZ has to offer in the coming weeks.
Farukh Bashir
Chief Executive Officer
KRAZ
